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About us

We are the Northern Europe Area of British American Tobacco. The Northern Europe Area of BAT consists of the Danish, Dutch, Swedish, Norwegian & Finnish markets, as well as Greenland, the Faroe Islands & Iceland. Together we are part of the multinational tobacco company British American Tobacco plc, one of the world’s leading multinational companies.

The Northern Europe Area of BAT has offices in Denmark, The Netherlands, Norway, Sweden & Finland, with its headquarters in Copenhagen.

In our portfolio we offer a number of global drive brands, including Lucky Strike, Kent and Pall Mall, as well as international brands such as Prince & Kings. Additionally, in a number of markets we sell smokeless products, with brands such as EPOK, GRANIT & Lundgren’s. British American Tobacco is committed to lead the transformation of our industry by offering adult consumers a range of potentially risk reduced products, alongside our combustible propositions. More information about the different choices BAT provides to consumers in our area can be found in the Our products section of the website.

BAT has a long and rich history within the Northern Europe Area. Part of its history dates back to the 1950’s, when the Prince cigarette was launched in Denmark in 1957. In 1990, House of Prince A/S became an independent subsidiary of the Skandinavisk Tobakskompani, and the company was sold to British American Tobacco in 2008. Currently, more than 150 people are working in a multicultural organization in Copenhagen, focusing on maximizing BAT’s market share by satisfying adult consumers with superior quality products. BAT employees work in a range of corporate functions, bringing together their individual expertise and ambition to continuously deliver business results in a sustainable manner. Cross functional assignments are an important part of working for the Northern Europe Area of British American Tobacco, allowing employees to advance their functional & professional expertise & to develop the next generation of business leaders.

BAT NEA also employs over 400 staff members at operational sites, with manufacturing locations in Groningen (The Netherlands), Malmø & Hökerum (Sweden).

The Northern Europe Area of BAT is part of the British American Tobacco Plc, an international Group that operates more than 100 years, employs more than 50,000 people with 45 factories in 42 countries and manages a portfolio of more than 200 brands distributed in more than 200 markets worldwide.